Managing partnerships effectively is key to ensuring their success and delivering measurable outcomes. At The Sports Corp, we provide end-to-end partnership management services to help businesses maximise the value of their collaborations.
From initial planning to ongoing support, our team takes care of every detail, allowing you to focus on your core business while we ensure your partnerships thrive.
Partnership management is the process of overseeing and nurturing business collaborations to ensure they meet strategic goals and deliver mutual benefits. This includes planning, execution, monitoring, and optimisation of partnerships across a range of industries, such as sports, entertainment, and community engagement.
Unlike one-off partnerships or short-term sponsorships, partnership management is about fostering long-term, impactful relationships. It ensures that both parties gain value, sustain alignment with their goals, and adapt to changing needs over time.
At The Sports Corp, our partnership management services are designed to take the burden off your shoulders, providing expert guidance and support to ensure your partnerships succeed.
The Sports Corp brings years of expertise in creating and managing partnerships that deliver tangible results. We act as an extension of your team, handling the complexities of partnership management while keeping your brand’s goals at the forefront. With our deep industry connections and data-driven approach, we ensure your partnerships remain impactful and beneficial.
Our clients choose us because we go beyond simply managing partnerships—we actively optimise them. By continuously assessing performance, refining strategies, and fostering open communication between all parties, we help you unlock the full potential of your partnerships.
Our partnership management services are tailored to ensure seamless execution and long-term success. Here’s what we offer:
Strategic Partnership Planning
Develop a customised roadmap for your partnerships, ensuring alignment with your brand objectives and audience needs.
Ongoing Communication & Coordination
Act as the central point of contact between partners, managing communications and ensuring smooth collaboration at every stage.
Performance Tracking & Reporting
Measure the success of your partnerships with detailed analytics, helping you identify opportunities for growth and improvement.
Partnership Optimisation
Continuously refine and enhance your partnerships to ensure maximum value and sustained results over time.
We’ve proudly managed partnerships for some notable brands, such as Turner Freeman Lawyers, Instyle Solar, Nectr, Eco Lawns, Blends & Brothers, SIPEnergy.
These collaborations have delivered real, measurable results for our clients and reinforced their brand’s presence in the market.
"I’ve found him to be attentive and caring in all aspects of sponsorship"
"I’ve had the pleasure of knowing Jake for over 5 years. In my dealings with Jake, I’ve found him to be attentive and caring in all aspects of sponsorship and ensuring that I was happy and content with any agreements.
Jake is a man of his word and I look forward to seeing what is ahead for Jake and The Sports Corp."
Tony Licastro
Managing Director
Ultra Air
"Jake is a good guy. He was always available and always turned up with a smile."
"I have had the pleasure of dealing with Jake over many years and found him to be very professional and hard working.
He was always willing to go the extra mile to help out and was proactive in bringing ideas to us, and then making those ideas a reality.
We found Jake to be exceptionally knowledgeable in sports and digital marketing, knowing how to use that knowledge to tailor our sports sponsorship to suit our needs. Most importantly though, Jake is a good guy. He was always available and always turned up with a smile."
Richard Dababneh
Partner, Accredited Specialist in Personal Injury Law
Turner Freeman Lawyers
"No problem too hard to solve for him"
"Jake was my go-to man for more than 3 years as a Major Sponsor of the Panthers.
No problem too hard to solve for him, always asking for my input on major decisions that he believed may impact on our business.
Truly a pleasure to work alongside of him."
Craig Thompson
Franchisee
Hertz
"His true passion for joint success was apparent right from the start"
"Jake is a consummate professional, consistently going above and beyond for our business.
His true passion for joint success was apparent right from the start of our partnership and his commitment to supporting our objectives was felt by our entire team.
We could not recommend Jake highly enough!"
Meg Drysdale
Marketing & Communications Manager
Instyle Solar
"A successful partnership for us that got us a return on our investment."
"We came onboard as a new sponsor looking to make a bang in the Waste industry.
Jake identified our objectives early & his passion, experience and professionalism resulted in a successful partnership for us that got us a return on our investment.
Jake was patient throughout the process, ensuring we understood the logic behind each asset that was included in the deal & how it was going to improve Cobra’s Brand Awareness."
Darren Parrington
General Manager,
Cobra Waste Solutions
"I’ve found him to be attentive and caring in all aspects of sponsorship"
"I’ve had the pleasure of knowing Jake for over 5 years. In my dealings with Jake, I’ve found him to be attentive and caring in all aspects of sponsorship and ensuring that I was happy and content with any agreements.
Jake is a man of his word and I look forward to seeing what is ahead for Jake and The Sports Corp."
Tony Licastro
Managing Director
Ultra Air
"Jake is a good guy. He was always available and always turned up with a smile."
"I have had the pleasure of dealing with Jake over many years and found him to be very professional and hard working.
He was always willing to go the extra mile to help out and was proactive in bringing ideas to us, and then making those ideas a reality.
We found Jake to be exceptionally knowledgeable in sports and digital marketing, knowing how to use that knowledge to tailor our sports sponsorship to suit our needs. Most importantly though, Jake is a good guy. He was always available and always turned up with a smile."
Richard Dababneh
Partner, Accredited Specialist in Personal Injury Law
Turner Freeman Lawyers
"No problem too hard to solve for him"
"Jake was my go-to man for more than 3 years as a Major Sponsor of the Panthers.
No problem too hard to solve for him, always asking for my input on major decisions that he believed may impact on our business.
Truly a pleasure to work alongside of him."
Craig Thompson
Franchisee
Hertz
"I’ve found him to be attentive and caring in all aspects of sponsorship"
"I’ve had the pleasure of knowing Jake for over 5 years. In my dealings with Jake, I’ve found him to be attentive and caring in all aspects of sponsorship and ensuring that I was happy and content with any agreements.
Jake is a man of his word and I look forward to seeing what is ahead for Jake and The Sports Corp."
Tony Licastro
Managing Director
Ultra Air
"Jake is a good guy. He was always available and always turned up with a smile."
"I have had the pleasure of dealing with Jake over many years and found him to be very professional and hard working.
He was always willing to go the extra mile to help out and was proactive in bringing ideas to us, and then making those ideas a reality.
We found Jake to be exceptionally knowledgeable in sports and digital marketing, knowing how to use that knowledge to tailor our sports sponsorship to suit our needs. Most importantly though, Jake is a good guy. He was always available and always turned up with a smile."
Richard Dababneh
Partner, Accredited Specialist in Personal Injury Law
Turner Freeman Lawyers
"No problem too hard to solve for him"
"Jake was my go-to man for more than 3 years as a Major Sponsor of the Panthers.
No problem too hard to solve for him, always asking for my input on major decisions that he believed may impact on our business.
Truly a pleasure to work alongside of him."
Craig Thompson
Franchisee
Hertz
"His true passion for joint success was apparent right from the start"
"Jake is a consummate professional, consistently going above and beyond for our business.
His true passion for joint success was apparent right from the start of our partnership and his commitment to supporting our objectives was felt by our entire team.
We could not recommend Jake highly enough!"
Meg Drysdale
Marketing & Communications Manager
Instyle Solar
"A successful partnership for us that got us a return on our investment."
"We came onboard as a new sponsor looking to make a bang in the Waste industry.
Jake identified our objectives early & his passion, experience and professionalism resulted in a successful partnership for us that got us a return on our investment.
Jake was patient throughout the process, ensuring we understood the logic behind each asset that was included in the deal & how it was going to improve Cobra’s Brand Awareness."
Darren Parrington
General Manager,
Cobra Waste Solutions
©2025 The Sports Corp | All Rights Reserved | Powered by The Level Up™