About us

At The Sports Corp, we believe in the power of partnerships to transform businesses, engage audiences, and create lasting connections.

Founded in November 2021 by Jake Fenech, The Sports Corp is a dynamic agency dedicated to simplifying the partnerships and sponsorships experience for businesses and sports clubs across Australia.

Meet Our Director, Jake Fenech

Jake Fenech is a passionate sports industry professional with a wealth of experience in forging impactful partnerships. Before founding The Sports Corp, Jake spent close to a decade honing his craft in partnerships roles with two of the NRL’s most prominent clubs.

He began with 3+ years at the NRL Parramatta Eels, where he developed his expertise in connecting brands with engaged fanbases. During this time, he worked with major brands such as Hertz, Coca-Cola Amatil, and ActronAir, creating impactful sponsorships and activations. He then brought his skills to the NRL Penrith Panthers, where he continued to excel in building high-value partnerships for another 3+ years, further strengthening relationships with leading corporate sponsors and expanding brand reach within the sports industry.

Jake is also the Director and co-founder of Sports Heads, the official NRL partner responsible for the iconic giant sports player head cutouts held up by the crowd at games. This unique venture reflects Jake’s commitment to innovation and creativity in the sports marketing space.

Why The Sports Corp?

Jake founded The Sports Corp with a simple mission: to make partnerships and sponsorships accessible, effective, and streamlined for businesses and sports organisations alike.

Drawing from his extensive experience, Jake recognised the need for a service that bridges the gap between brands and sports clubs, eliminating complexities and creating win-win collaborations.

The Sports Corp takes pride in connecting businesses with Australia’s top sports clubs, organisations, and events. With a focus on personalised service, tailored strategies, and results-driven solutions, we make partnerships simple and impactful, so our clients can focus on what matters most: growing their brand and engaging their audience.

Our Vision

Since its inception, The Sports Corp has been driven by a vision to revolutionise how businesses and sports clubs collaborate.

By simplifying the process, fostering authentic connections, and delivering measurable outcomes, we’re committed to becoming Australia’s leading agency for sports partnerships.

Contact us

Whether you’re a business looking to amplify your brand through sports sponsorships or a sports club seeking streamlined partnership solutions, The Sports Corp is here to help you achieve your goals.

With Jake’s experience and passion at the helm, we’re dedicated to taking partnerships to the next level. Fill out the form below to get in touch!

TESTIMONIALS

What our clients say

"I’ve found him to be attentive and caring in all aspects of sponsorship"

"I’ve had the pleasure of knowing Jake for over 5 years. In my dealings with Jake, I’ve found him to be attentive and caring in all aspects of sponsorship and ensuring that I was happy and content with any agreements.

Jake is a man of his word and I look forward to seeing what is ahead for Jake and The Sports Corp."

Tony Licastro

Managing Director

Ultra Air

"Jake is a good guy. He was always available and always turned up with a smile."

"I have had the pleasure of dealing with Jake over many years and found him to be very professional and hard working.

He was always willing to go the extra mile to help out and was proactive in bringing ideas to us, and then making those ideas a reality.

We found Jake to be exceptionally knowledgeable in sports and digital marketing, knowing how to use that knowledge to tailor our sports sponsorship to suit our needs. Most importantly though, Jake is a good guy. He was always available and always turned up with a smile."

Richard Dababneh

Partner, Accredited Specialist in Personal Injury Law

Turner Freeman Lawyers

"No problem too hard to solve for him"

"Jake was my go-to man for more than 3 years as a Major Sponsor of the Panthers.

No problem too hard to solve for him, always asking for my input on major decisions that he believed may impact on our business.

Truly a pleasure to work alongside of him."

Craig Thompson

Franchisee

Hertz

"His true passion for joint success was apparent right from the start"

"Jake is a consummate professional, consistently going above and beyond for our business.

His true passion for joint success was apparent right from the start of our partnership and his commitment to supporting our objectives was felt by our entire team.

We could not recommend Jake highly enough!"

Meg Drysdale

Marketing & Communications Manager

Instyle Solar

"A successful partnership for us that got us a return on our investment."

"We came onboard as a new sponsor looking to make a bang in the Waste industry.

Jake identified our objectives early & his passion, experience and professionalism resulted in a successful partnership for us that got us a return on our investment.

Jake was patient throughout the process, ensuring we understood the logic behind each asset that was included in the deal & how it was going to improve Cobra’s Brand Awareness."

Darren Parrington

General Manager,

Cobra Waste Solutions

"The answer is simple, the passion, honesty & the fact he cares about his clients."

"I was privileged to have meet Jake through his determination on the search of clients when working with the Penrith Panthers and looking back could not have envisaged what would progress during this time.

Jake has survived the test of time & where I have seen others fail, Jake has gone from strength to strength, even during the trying times we have all faced. I have on many occasions thought what is the difference between what Jake do & what others do? The answer is simple, the passion, honesty & the fact he cares about his clients.

To date, our dealings with Jake have been positive, having found the professional and well skilled in all matters relating our dealing in sports management. We have no hesitation in confirming that Jake would generally be considered by Soneta as a suitable choice of point of contact for sporting sponsorship purposes.

Jake thank you for your honesty, support & friendship over the years & I look forward to many more to come."

Steven Dib

Managing Director

Soneta Plumbing

"He shows excellent negotiation & relationship management skills, constantly going above & beyond the general expectations"

"Jake is a reliable, driven Account Manger who shows a great amount of interest in getting the best possible results for his clients.

Along with his enthusiasm & attentiveness, he shows excellent negotiation & relationship management skills, constantly going above & beyond the general expectations.

Throughout my dealings with Jake, I've been extremely impressed by his commitment, showing nothing but professionalism & dedication to growing revenue & ensuring engagement is consistently high, helping to ensure future dealings."

Luke Kohler

Managing Director

Sydney Direct Fresh Produce

"The privilege of being a Major Sponsor of the Penrith Panthers for the 2020 NRL season"

"For the last 3-4 years, Jake has looked after my corporate partnerships for Wisdom Dental and Denture Clinic along with Tuff Mouthguards.

Initially starting as a corporate sponsor, it was with Jake’s knowledge, suggestions and recommendations from previous years that I had the privilege of being a Major Sponsor of the Penrith Panthers for the 2020 NRL season.

It is because of Jake’s vision and knowledge that this has allowed my business to have great exposure and build a brand that the local community can trust.

As well as his sponsorship knowledge, Jake has organised a number of events & trips over the last 3-4 years. His professionalism, communication, easy going nature and dedication to ensure a hassle free and fun going event is the main reason why we won’t book with anyone else.

Whether our events are located internationally, interstate, regionally or locally, the quality of service provided remains at the same high standard. If you want to attend a sports event and feel like a VIP, get together with a group of mates or organise a corporate event that is hassle free, we couldn’t recommend Jake from Sports Corp highly enough!"

Paul Petrovski

Director

Wisdom Dental & Denture Clinic

"We will always be grateful for what Jake has done for us not only on a business level but also on a personal level."

"Having worked closely with Jake over the last couple of years, I have found him to be a man who acts with integrity, enthusiasm and pride.

These traits are carried through in all aspects of Jake’s business dealings. Always professional, always willing to see what it will take the get "the deal" over the line. Best of all, always with a smile.

As an owner of a small, family-owned business we will always be grateful for what Jake has done for us not only on a business level but also on a personal level. It is for these reasons as well as countless others, that I look forward to forging an even stronger partnership with Jake and The Sports Corp in the future."

Enzo Montana

Director

Montana Signs

TESTIMONIALS

What our clients say

"I’ve found him to be attentive and caring in all aspects of sponsorship"

"I’ve had the pleasure of knowing Jake for over 5 years. In my dealings with Jake, I’ve found him to be attentive and caring in all aspects of sponsorship and ensuring that I was happy and content with any agreements.

Jake is a man of his word and I look forward to seeing what is ahead for Jake and The Sports Corp."

Tony Licastro

Managing Director

Ultra Air

"Jake is a good guy. He was always available and always turned up with a smile."

"I have had the pleasure of dealing with Jake over many years and found him to be very professional and hard working.

He was always willing to go the extra mile to help out and was proactive in bringing ideas to us, and then making those ideas a reality.

We found Jake to be exceptionally knowledgeable in sports and digital marketing, knowing how to use that knowledge to tailor our sports sponsorship to suit our needs. Most importantly though, Jake is a good guy. He was always available and always turned up with a smile."

Richard Dababneh

Partner, Accredited Specialist in Personal Injury Law

Turner Freeman Lawyers

"No problem too hard to solve for him"

"Jake was my go-to man for more than 3 years as a Major Sponsor of the Panthers.

No problem too hard to solve for him, always asking for my input on major decisions that he believed may impact on our business.

Truly a pleasure to work alongside of him."

Craig Thompson

Franchisee

Hertz

"I’ve found him to be attentive and caring in all aspects of sponsorship"

"I’ve had the pleasure of knowing Jake for over 5 years. In my dealings with Jake, I’ve found him to be attentive and caring in all aspects of sponsorship and ensuring that I was happy and content with any agreements.

Jake is a man of his word and I look forward to seeing what is ahead for Jake and The Sports Corp."

Tony Licastro

Managing Director

Ultra Air

"Jake is a good guy. He was always available and always turned up with a smile."

"I have had the pleasure of dealing with Jake over many years and found him to be very professional and hard working.

He was always willing to go the extra mile to help out and was proactive in bringing ideas to us, and then making those ideas a reality.

We found Jake to be exceptionally knowledgeable in sports and digital marketing, knowing how to use that knowledge to tailor our sports sponsorship to suit our needs. Most importantly though, Jake is a good guy. He was always available and always turned up with a smile."

Richard Dababneh

Partner, Accredited Specialist in Personal Injury Law

Turner Freeman Lawyers

"No problem too hard to solve for him"

"Jake was my go-to man for more than 3 years as a Major Sponsor of the Panthers.

No problem too hard to solve for him, always asking for my input on major decisions that he believed may impact on our business.

Truly a pleasure to work alongside of him."

Craig Thompson

Franchisee

Hertz

"His true passion for joint success was apparent right from the start"

"Jake is a consummate professional, consistently going above and beyond for our business.

His true passion for joint success was apparent right from the start of our partnership and his commitment to supporting our objectives was felt by our entire team.

We could not recommend Jake highly enough!"

Meg Drysdale

Marketing & Communications Manager

Instyle Solar

"A successful partnership for us that got us a return on our investment."

"We came onboard as a new sponsor looking to make a bang in the Waste industry.

Jake identified our objectives early & his passion, experience and professionalism resulted in a successful partnership for us that got us a return on our investment.

Jake was patient throughout the process, ensuring we understood the logic behind each asset that was included in the deal & how it was going to improve Cobra’s Brand Awareness."